ITM can help your company improve its sales and marketing strategy by performing a Sales Strength and Weakness Analysis. ITM's confidential analysis will help you discover why you lost some sales and won others.
ITM will perform a confidential phone survey, based upon lost and won business contacts that you provide. We will ask your customer or lost customer why he chose your equipment for his electronics assembly project, or why he chose to purchase another company's equipment.
Our team of consultants will then analyze and evaluate the apparent strengths and weaknesses of your products — including your company's perception in the electronics assembly marketplace from the customer's point-of-view and their opinion of your company's technology, support and other key factors.
The results of this survey will help you understand what product features should be emphasized in sales and marketing campaigns, and where product or organizational improvement is urgently needed.
This is not an "industry wide," generic study. You will receive an extensive analysis of your recent sales activity and a verbatim transcript of our conversations with your client.
This is a project that is performed by ITM consultants for you — discrete, confidential and objective.
For more information, please contact: itm@itmconsulting.org
